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Identify the words you want to be found for when people use Linked In search and use those keywords in your headline, summary, and profile.Using the right keywords will expose you to more potential connections and opportunities. When editing the Websites area of your profile, select the “Other” option. When you created your Linked In profile, it had some ugly combination of letters, numbers, and backslashes that had no value for your personal branding. If you do, it’s time to customize your public profile URL. Linked In makes it simple to keep your profile consistent with your other social profiles. Help your Linked In profile pop by adding documents, photos, videos, and presentations.There has been much discussion about whether it’s best to write in first-person versus third-person narrative here.
Every update is another opportunity to strengthen or forge a connection. Never post negative comments about someone’s post or a past employer.
Under your Contact Info, Linked In gives you the option to link to a website or blog. Linked In lets you add several sections to give your profile more visual appeal and depth.
But by default, the text that shows in your profile is the extremely dull “Blog” or “Website.” Anyone visiting your profile has no clue where they’ll end up if they click on that. You can add sections for posts, volunteering, languages, honors and awards, patents, causes you care about, and many more.
After all, it takes a bit of time and thought for someone to write a recommendation. This increases the odds that your contact will feel obligated to return the favor.
One last helpful tip: Remember to occasionally download your connections.