Great subject lines for online dating dating guru mystery

“Please put us out of our misery.” That award-winning email subject line, written for a UK financial management company called Money Dashboard, ran as part of an A/B test against a previously high-performing email.

It was a Hail Mary attempt at getting a group of inactive email subscribers reengaged.

Some more self-interest headlines: The self-interest “how to” headline has been around since the early days of modern advertising.Remember that, on the whole, people strive to be better.We want to learn how to make more money, improve our memory, and find success with the opposite sex.We expect to get small bits of information, or “secrets” that will have a significant positive impact on our lives immediately.One subject line from the IMPACT Blog even goes so far as to mention laziness right in it!

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It might seem boring and unimaginative, but the “How to” subject line is a classic.

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