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Research suggests that those who are socially anxious (Green, 2001) or introverted (Amichai-Hamburger et al., 2002; Rice & Markey, 2009) feel more comfortable communicating online.
Research shows that people spend their time on dating sites searching criteria such as income and education, and physical attributes like height and body type, when what they need is information about the actual experience of interacting with and getting to know the person on the other end of the profile (Frost et al., 2008).
It is well documented that physical attractiveness is a major factor in romantic attraction, especially initial attraction (Sprecher, 1989).
Not surprisingly, physically attractive people are more successful at online dating (Hitsch et al., 2005).
The same principle applies to online dating: The sheer number of potential partners creates abundant choice.
So if one dater doesn’t suit the bill, there are hundreds more who could be better.